"Ada Cyprus" to be Launched Tomorrow at Büyük Han

The campaign, organized by the Deputy Prime Ministry and the Ministry of Tourism, Culture, Youth, and Environment, will be launched at 19:30 at Büyük Han in Nicosia.

The launch event will feature the introduction of various elements included in "Ada Cyprus." Deputy Prime Minister, Minister of Tourism, Culture, Youth, and Environment Fikri Ataoğlu, and Turkey's Deputy Minister of Culture and Tourism Gökhan Yazgı will attend the event.

The campaign aims to reposition the image of the Turkish Republic of Northern Cyprus (TRNC) in the Turkish market by showcasing Northern Cyprus's cultural values, traditions, island life, unique flavors, places, seasonal herbs, and experiences the island offers. The goal is to diversify the motivations for visiting Northern Cyprus for the target audience in Turkey, increase tourism demand from Turkey to Northern Cyprus, and create a creative, engaging, and unique brand identity. The campaign seeks to position Northern Cyprus as an island country offering a unique travel experience, rich in cultural elements, and inhabited by warm and hospitable people.