"Ada Kıbrıs" Campaign Launched
The "Ada Kıbrıs" destination communication campaigns were introduced at an event held at the Büyük Han in Nicosia yesterday.
The campaigns, launched in collaboration with the Turkish Republic's Ministry of Culture and Tourism and the Ministry of Tourism, Culture, Youth, and Environment of Northern Cyprus, aim to rebrand the country by highlighting its cultural values, traditions, island lifestyle, unique flavors, seasonal herbs, and the experiences the island offers.
The campaigns utilize internet influencers, social media platforms, and digital advertisements to diversify tourist motivation for visiting Northern Cyprus, increase tourism demand from Turkey, create a creative, engaging, and unique brand identity, and position Northern Cyprus as an island nation that offers a unique travel experience with strong cultural elements, warm and hospitable people.
The social media accounts created for the campaign can be followed under the name "adakibrisim" on Instagram and Facebook.
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